Toyota’s sporty FT86 after some attention with high-impact billboard via Oddfellows, Sydney
August 5 2011, 10:10 am | | 12 Comments
After almost 10 years without a hero performance model in their line-up, Toyota Motor Corporation Australia recently moved forward with plans to release the sporty FT-86 into the Australian market. To build excitement for Toyota’s return to their motorsport roots, Oddfellows Sydney created a high impact billboard promoting the latest concept version of the FT-86, due to appear at the Australian International Motor Show.
12 Comments
That’s not a headline. That’s a brief.
“high impact billboard”
Toyota Marketing Type: “I want to see a big fuck-off car shot…oh, and make it pop”.
Must disagree 11:11. It’s not a bad headline at all.
You shouldn’t really PR this sort of work.
I want to be excited and inspired by the work my colleagues are doing in the industry. Not reminded of clients who pillage creative ideas for all they are worth, and feel embarrassed for the agencies who think they need to promote this type of shit to keep said clients happy.
Shameful that this made it onto CB.
…because we didn’t have your attention before? Sorry but showing a concept vehicle is just lazy. And the headline sounds desperate. Lazy.
this should be considered marketing spam. An Ad for a car Toyota will never make and we can never buy
Bullshit that’s a Toyota.
The headline belongs on a wonderbra advert and the car’s design screams identity crisis!
I’ll buy three! Oh wait, I can’t.
No.
This is why the first rule of sales is ‘never ask an open ended question’.
For example, would you like to advertise your new bat-mobile through a shit agency or a good agency? As opposed to would you like to advertise your new bat-mobile?