Toyota shows its support of AFL and NRL with series of print ads via Saatchi & Saatchi, Sydney
September 14 2012, 9:51 am | | 41 Comments
Toyota shows its support for both the AFL and NRL with this series of print ads for Hilux via Saatchi & Saatchi, Sydney.
The ads will be appearing this weekend in their respective publications.
41 Comments
You’ve created the one-millionth ‘something that isn’t footy goalposts made to look like footy goalposts’ ad.
I like the NRL one heaps better.
i don’t get footy, but these are awesome
FIRST THOUGHT
Nice.
Conceptually ok… if you secured your load like that you might kill someone.
But the HiLux crowd will ‘get’ it.
I did that for a radio station.
Oh, and a car.
Oh, and a Christmas card for the AFL.
Hold on, did I just get transported back in time to 1993?
I think we all did one of these in AWARD School.
It must be slim pickings over at Saatchis.
does anyone actually think that the target audience here – ie not you but the people this ad is FOR – will know the historical relevance of this idea? do they know what Award school is? do they know what a first idea is? no, they dont.
do they work on sites? do they like footy?
people on here need to remember that these ads are not for them.
nice
Don’t recall the last time I saw an original idea come out of S&S. I guess the new generation of creatives would make better research assistants than actual thinkers. If it means getting to the pub faster, why not?
not very left field…
@grip – get one
It’s the same when you post work on this blog; you need to consider your target audience – jaded creatives who’ve seen countless ads over many decades and are longing for something original and new.
Are you guys smoking crack over there? This style of work came and went years ago.
well played, S&S
How tired is this idea….’i know lets use pipes on the truck to make the image of the goalposts’…….lazy ,first thought that has been done a million times before, shame on you S&S.
got one over this
If this came out of “The Colosseum” burn it to the ground.
These ads talk about ‘passion for footy’ but there’s not an ounce of passion in these lamer than lame executions. Try again Saatchis.
No credits. Says it all really.
I dont work for S&S, but there may be a few things to consider at face value. Maybe this campaign had a limited budget for concept develolpment. Or these needed to get turned around pretty quick, because the client wanted something urgently which wasnt part of the plan. Or there were other more ‘left field’ concepts presented, but the client chose this one… just some food for thought
Hilux is awesome for transporting all your visual-collisions.
Graphic, Simple, I like it.
Will bring a smile to the footy crowd.
Can’t believe S&S are resorting to 90s visual gymnastics. Guarantee you this was an initiative ad too – gone wrong.
Is this a part of Damon Stapleton’s new vision?
if you want credits, here they are:
ECD: Damon Stapleton
CD: Steve Carlin
Copywriter: Stevie May
Art Director: Nils Eberhardt
The sheer fact that it can be easily converted to NRL means they haven’t captured the heart, passion of either.
VW did it not so long ago in a car park where the lines on the ground of the car park represented the posts.
Between this and Spirit of Tasmania the advertising seems to have gone back two decades. Why, oh why, would you PR these things on here?
Not bad.
Guys, you are exposing yourselves badly. I’ve created a stack of these sorts of ideas over the years. Yes, clients think you’re clever, but we all know that it’s not the sort of work that you can PR. Heck, I bet you guys don’t even really like them.
I think they’re good. Nice work.
Let’s bear in mind that this probably wasn’t PR’ed on here. Rather, CB posted it in the hopes of inflaming the trolls.
Which it has, quite successfully.
(Oh, we are so easily manipulated).
@ Hang on
No, it’s you that has been manipulated. You just haven’t discovered that yet.
Nothing wrong with a bit of simple print.
Something not many agencies seem capable of getting right these days.
Although I don’t think the planner / marketing director got the headline right.
Love the haters, Saatchis. Stay strong. Let em get back to their direct marketing brochures.
Nice work
To be honest I’ve done better DM brochures, web banners and toilet paper packaging that had stronger concepts and I’m still ashamed of them.
Fuckin love em. Noice!
I love small logos.