To pee or not to pee? Safe4u has the answer in new national campaign via In our Time, Sydney
June 2 2011, 9:42 am | | 29 Comments
McClintocks, via Sydney creative consultancy In our time, has launched a national campaign for its Safe4u toilet sanitizer with a series of radio ads, posters, magazine and newspaper ads and online.
The campaign highlights the solution to every woman’s dread: what to do when confronted with the need “to go” at a public toilet.
Creatives: Grant Booker, Mick Hunter
Production: Nylon
Sound Engineer: Tone Aston
Producer: Amanda Cain
Illustrator: Steve Fuller
Photographer: John Curnow
Electronic Art: Adam Addario
Online: Sam Ali
LISTEN TO THE RADIO SPOTS:
29 Comments
Well this certainly tickles my fancy… gave me a huge laugh.
It certainly straight to the point. I’ll never hover again.
what a dreadful product to have to advertise! commendable for their honest handling of subject matter..
Are you insane?
It’s fucking awful.
terrible. no imagination, poorly executed. An example of lazy thinking.
What exactly did the photographer shoot ? It just looks like a illustration. I’m not being rude. Is it just the product shot ?
It actually looks like porn art of some kind… lol There is something kinky about it.
FAIL.
Sometimes 30 seconds can feel like an eternity.
They catch your attention and that’s
what advertising is ment to do.
They catch your attention and that’s what advertising is meant to do. I like them.
Doesn’t get more simple than the dripping tap
Spot. Well done Booker.
So it’s like a lame-o horror theme bundled in with a punny headline based an overused shakespearean quote. With weird art. What for? It’s a good product. It’s also pretty new. Just show people how to use the damn thing and they’ll buy it. I’d buy it, and I’m not even the target. You’re supposed to be removing barriers, not putting them up. Stupid.
2:44 & 2:47
That’s horse shit.
If advertising’s only job was to catch your attention, every ad on earth would just need to feature pretty naked people.
Advertising;s job is to find an attention grabbing, relevant way to romance the fuck out of the product benefit.
This is piss weak, lazy, brain dead work.
And do you know what? It’s not attention grabbing. It’s fucking boring.
scam
Needs more celery, Booker.
http://www.lileks.com/institute/frahm/art1.html
The print looks really nice Booker, but gives the impression it’s some sort of medical product for weak bladders.
Gee Whiz that is the most signal minded radio I’ve heard for a long time…Good on you Mick, thats just fab.
Poo, masquerading as wee!
This is the most single minded, funny radio ads I’ve heard for a long time.
The ad certainly grabbed my attention. It’s straight to the point, identifies a target market and clearly displays the product. It’s a simple, stylish and sophisticated ad.
I thought an ad was to grab your attention. These ads highlights the problem and give a solution…Hmmmm can’t much wrong with that.
Very clever and funny well thought out nicely conveyed
When you look at the print and then need to listen to the radio just to understand what the product even does then you’ve failed the simplest test – tell why they should buy it.
2.12. I suppose you clean your teeth with a toilet seat sanitizer. Idiot.
@3:52
Someone’s going to spend three seconds looking at this. What are they going to see?
1. Girl looks like she needs a slash
2. Some headline about slashing/not slashing.
3. Product that looks like lip balm.
Conclusion? It’s some sort of plug or stick or something. Weird. Next!
The words “toilet” and “sanitiser” are in very tiny writing. This makes it hard to understand what is going on. Anyway, it’s just an ad. Drinks anyone?
Sorry, but the penny just dropped. Booker & Mick? What happened to Ian & Mick AKA Brain Surgery?
That was just a little side job that Booker kindly asked me to work with him on. Brain Surgery is very much alive and so is my partnership of 22 years with Ian.
Attention grabbing & witty. Well done!
Saw this in the paper while eating my lunch. It certainly stood out. Well done lads.