Three million views in seven days for Hell Pizza’s interactive zombie movie, Deliver me to Hell
Pizzaand zombie movies have always gone together well, as the millions ofpeople around the world who have spent an evening enjoying a zombieflick whilst eating pizza will testify. But while there have been someclassic Zombie movies over the years, like Night of the Living Dead, 28days later, or Shaun of the Dead, not one of them has featured anypizza in the movie itself. Until now.
In what is believed to be a world first, Hell’s interactive zombie movie, Deliver me to Hell has set a new standard in target audienceengagement and entertainment, and allows Hell to stand out from theirmonotonous peers. The campaign has hit a chord, not just in NZ, but globally, with almost3,000,000 views on YouTube in the first 7 days, and drawingpraise and admiration from tweeters and on blogsites around the world.The movie is rated 49th most viewed globally on YouTube.
Deliver me to Hell features violence, mild gore, scantily-clad women,iphones, zombies, and of course, pizza. The viewer decides whichdirections the plot takes, and if they don’t like how the story turnsout, they just start again. Unlike other interactive YouTube games allthe videos except for the entry point have been set as unlisted andthus inaccessible unless you follow a direct link. This means thatthere’s no easy way to skip ahead, and the game has to be played in itsentirety, and is rewarded for doing so.
And by taking part the viewer can win a years supply of Hell Pizza.
Oneblogger summed up what a lot of the world are thinking when he said,’Awesome job! Totally entertaining, really enjoyed it specially theblonde. Sadly, entry is only open to New Zealand residents aged 16years or over. I can guarantee that if ever “HELL” opened up anywherenear the DC offices, yours truly and the rest of the crew would befrequent visitors!’
“Who’d have thought that a small pizzacompany down here could make such an impact around the world,” saysHell director Stu McMunter, “It’s bloody brilliant.”
Hell is based in New Zealand and has outlets in Brisbane.
22 Comments
BLOODY BRILLIANT
saw this last week on a US movie blog and watched all of it.
Not only that I sent it to all my friends, posted it on my FB, and that’s rare for me.
Beware the ZOMBIE ARMAGEDDON
Zombies are so last year.
Dull and done to death.
It’s great, but i wouldn’t call it a “world first.”
http://www.youtube.com/sugarstreak
Best use of BBQ sauce.
someone’s been watching Peter Jackson’s BRAINDEAD
cool
@12.11 So are comments like yours. Go get ’em Hell’s!
@12:13 – thanks for that. I hadn’t seen it and it was a nice surprise to see the Horseshoe (my ex-watering hole in Toronto) playing a bit part as the first location. Makes me a little misty thinking of home…
There might be 3 million views, but I guarantee they didn’t watch it for long.
zombies and pizza. That’s a bigger stretch than a string of melted mozzarella.
“Can you make us a track that’s mistakable as “Are you gonna be my girl’ by JET, but no so close that we get sued. Thanks.”
All the power to them for having some fun. My 10yr old son still has his left over pizza box that folds into a coffin from a recent trip to NZ.
Some people that contribute to this blog could do with some such fun as well.
Zombies and pizza why not? . . . to Hell with you!
Yes, well of course we’ve been here many times before, haven’t we? Purgatory, that is. Margaret, I’d have to say: I’m afraid, very afraid… I’m afraid it’ll be a deep pan for me on this painfully tedious, amateur-hour, monster mashup. I’m giving it half a star for keeping it a (mercifully) short film.
” … while there have been some classic Zombie movies over the years … not one of them has featured any pizza in the movie itself.”
Not true. http://www.youtube.com/watch?v=983UqwtAXKQ
@1:47 I think Iggy Pop did that already. And just to piss JET off, he did it in 1977.
Zombies and pizza aren’t that much of a stretch then your brand is called Hell’s pizza. They have skeletons and gargoyles in their stores, for crying out loud. D grade horror rules, especially with gratuitous cleavage shots.
I could bear it for less than 60 seconds before i was totaly bored. The track smells a litlle too, other than that great job! Nice try at getting down with the kids. It wont do anything, but nice try.
LOL
August 16, 2010 12:53 PM SAID:
There might be 3 million views, but I guarantee they didn’t watch it for long.
…Maybe you don’t understand how this works you old grumpy fucker.
The views of each video in the chain are all very high. Meaning people did watch it. For Long.
Now get back to your statement insert brief. loser.
We can’t make a choice, we’ve tried it on a few computers here. It just pauses it.
Hi Last person. you need to have annotations turned on to click a choice
You lot couldn’t be more wrong. This will win awards.
636am. You wrote a msg at 636am. Who’s the loser?
I don’t understand whats wrong with writing a message at 6.36am?
I ‘stubledupon’ this site by accident when there was only a few thousand hits – slow start but it started moving…