Sydney digital agency TheFARM launches Movember ‘Yes or Mo’ app to raise $10k

Sydney digital agency TheFARM wanted to extend the gift of the Mo to everyone supporting Movember this month, and thus, “Yes or Mo” was born: TheFARM’s very own Facebook application which adorns users’ selected photos with the mo of their choice.

Dreamed up by one very egalitarian FARMer who wanted to make sure that the lady FARMers (and the follicle challenged) didn’t miss out on all of the Movember action this month, the app directs users to select an image from their Facebook photo albums and select a mo from a gallery of styles.

By taking an agile product approach to app development, we were able to release an initial desktop version within a week and then rapidly build out additional features to release in week two (including optimisation for mobile, additional sharing features and more mo options). So now mo-ing yourself can be done on the go.

Movember supporters keen to feel warm fuzzies can donate to TheFARM’s Movember team by VISITING HERE, or test the application and sport some faux facial fuzz by VISITING HERE.The target is $10,000.