The Work 2024 Contenders: The Core Agency

Campaign Brief recognises and showcases the great work that is being produced in the region with The Work 2024 Contenders. Here is The Core Agency’s Top Contender…

PwC: Ordinary Day
The Core Agency
It’s shocking to hear that one in three Australians have experienced sexual harassment in their workplace. This is because the usual depiction of disrespect and harassment are the big and obvious acts. And what many don’t realise is that it’s the everyday microaggressions and unconscious bias which accumulate and escalate into serious incidents. So, we created a short film to show what an ordinary day looks like for many marginalised people and how it makes them feel. The script is light-hearted and harmless at first, before escalating to become truly confronting. The message is clear – disrespect has no place in an ordinary day. The film received the highest participation rate of any PwC eLearn and was praised by staff as their best ever.

 

The deadline for Campaign Brief’s The Work 2024 has now closed. If your company entered The Work and would like to showcase your work in our Contenders series please email ricki@campaignbrief.com.