The Work 2022 Contenders: VCCP Sydney
Campaign Brief recognises and showcases the great work that is being produced in the region with The Work 2022 Contenders…
LDV Automotive Australia: LDV T60 4×4 “Car Chase.”
VCCP Sydney
We took a simple run out sale brief for LDV and turned it into a getaway story featuring a man who’s paranoid about getting busted by the cops. “With deals this good, you’ll feel like you’ve gotten away with something.”
LDV Automotive Australia: LDV T60 Max Kilowatts Trilogy
VCCP Sydney
As part of the launch campaign for the new LDV T60 MAX — a new ute boasting a class-leading 160kW of power for just $33,990 — we created the Kilowatts Trilogy: 3 x:60 radio spots “The Good, the Bad, and the Kilowatts,” “A Fistful of Kilowatts,” and “For a Few Kilowatts More” each feature an operatic choir singing about the massive power of the LDV T60 MAX in a style inspired by classic Spaghetti Western scores.
LISTEN TO ‘THE GOOD, THE BAD, AND THE KILOWATTS’ SPOT
LISTEN TO ‘A FISTFUL OF KILOWATTS’ SPOT
LISTEN TO ‘FOR A FEW KILOWATTS MORE’ SPOT
Cadbury: Cadbury Donate Your Kit “Gloves”
VCCP Sydney
With the effects of the pandemic compounding social problems, the issue of NZ child poverty is sadly on the rise.
We helped Cadbury remind Kiwis the emotional value of ongoing sports gear donations to our Purple Lockers with a heartfelt campaign, and with donations now exceeding 75k, the results are clear.
The deadline for Campaign Brief’s The Work 2022 is Thursday April 14. Entries are FREE with only an acceptance fee charged for those that make the cut. See full details and enter here… If your agency has entered The Work and would like to showcase your best work in our Contenders series email ricki@campaignbrief.com.