The Work 2022 Contenders: The Producers
Campaign Brief recognises and showcases the great work that is being produced in the region with The Work 2022 Contenders…
Darrell Lea: Makes it Better since 1927
Production Company: The Producers
Agency: Akkomplice
A journey through the past 95 years of Darrell Lea starting with Mr Harry Lea himself. Darrell Lea has helped make the lonely times not so cold and the good times even sweeter. Director Mitch Kennedy had a blast collaborating with creative team Kenny Hill & Sara Oteri from Akkomplice.
Jalna: It’s what’s inside that counts
Production Company: The Producers
Creative Agency: Spinach
This is a touching story of Chloe and her struggles with being a teen. It’s a beautifully crafted story of Chloe and her struggles with being a teen. Director Gemma Lee worked closely with creative team Frank Morabito & Justin Groves from Spinach to find the right balance.
Kidney Health: #nofilter
Production Company: The Producers
Creative Agency: Marmalade
As part of the #nofilter campaign by Marmalade Melbourne we were invited to share Jamie’s daily struggle with Kidney Disease. Director Thuy Vy wanted to capture the truth behind the dialysis and what it means to stay alive.
2DayFM: Mum Dance
Production Company: The Producers
Creative Agency: Southern Cross Austereo
Our challenge was to celebrate 90’s music and to make you smile. Filmed in the western suburbs of Sydney amidst the lockdowns of 2021. Director Cameron March teamed up with creative Christy Peacock and the amazing marketing team at SCA for this fun campaign. Enjoy!
Midea: Stronger
Production Company: The Producers
Creative Agency: Geometry
This global spot is the explores the heart of parenting: the balance between protecting the child while preparing them for the world they will face. Following a father and daughter through their relationship from a baby until she leaves home as a young women. Director Tao Wright undertook a lengthy casting process was undertaken to find a baby, a five year old girl, a 12 year old girl and a 17 year old who looked alike and then worked with the actors to craft authentic performances.
Mobile Tyre Shop: A Tyre Shop That Comes to You
Production Company: The Producers
Creative Agency: Crash Bang Wallop
We’re spreading the word that with Mobile Tyre Shop, it’s as though you have an entire workshop and store coming to you, but in a slick, state of the art form. Firstly we introduce the unrealistic concept of a an actual tyre shop on wheels, who’s driver is attempting to navigate Melbourne’s suburban streets without much success. We then convert this memorability into recognition of the Motor Tyre Shop brand by showing our MTS van and worker as the true heroes coming to save the day. Director Mitch Kennedy worked with Cadre VFX to seamlessly integrate the shop on wheels into the suburban Melbourne streets.
The deadline for Campaign Brief’s The Work 2022 is Thursday April 14. Entries are FREE with only an acceptance fee charged for those that make the cut. See full details and enter here… If your agency has entered The Work and would like to showcase your best work in our Contenders series email ricki@campaignbrief.com.