The Work 2022 Contenders: The Core Agency

Campaign Brief recognises and showcases the great work that is being produced in the region with The Work 2022 Contenders…

Doctors on Demand: Don’t worry about it, Doctors on Demand it
The Core Agency
We live in a world of instant answers. With Dr Google on hand, we self-diagnose… often receiving the worst-case results.

Building on this human truth, we created an intimate audio campaign. Each ad reflected a common medical trouble and the spiral of overthinking we fall into when we don’t get an immediate answer. Missed scripts, minor mozzie bites and keep-it-to-yourself issues can escalate to become as big as our imagination.

Listeners were put at ease with the news that having doctors available 24/7, means you don’t have to worry. You can get instant and reliable answers. The message was simple – Don’t worry about it, Doctors on Demand it.

The result was an extremely entertaining and cut through campaign which delivered record revenue for Doctors on Demand.

PLAY THE PILL PANIC SPOT
PLAY THE SICK NOTE SPOT
PLAY THE FEVER KID SPOT

The deadline for Campaign Brief’s The Work 2022 is Thursday April 14. Entries are FREE with only an acceptance fee charged for those that make the cut. See full details and enter here… If your agency has entered The Work and would like to showcase your best work in our Contenders series email ricki@campaignbrief.com.