The Work 2022 Contenders: Photoplay

Campaign Brief recognises and showcases the great work that is being produced in the region with The Work 2022 Contenders…

Client: Mutti Parma: Mutti. When you know, you know.
Production Company: Photoplay
Director: RBG6
Creative Agency: Special Agency
Directed by RBG6, the campaign, ‘Mutti. When you know, you know’, aims to make people question everything they thought they knew about tinned tomatoes, cementing Mutti as the premium, and only, choice for those with discerning taste. Consisting of two films, the campaign dramatises the obsession that those in the know possess, celebrating the human truths rather than taking the more traditional approach of focussing on the functional product qualities.

Domain: The Only App You Need
Production Company: Photoplay
Director: Stef Smith
Creative Agency: DDB Sydney
Property marketplace, Domain has launched a national integrated campaign ahead of Spring, urging consumers to see Saturday as ‘game day’.The campaign, via DDB Sydney, comes after Domain said it saw a record breaking year, with print and digital audience up to 9.4 million, an almost two million year-on-year rise. Domain’s new campaign positions itself as the place prospective buyers, sellers and those interested in the property market can go to set themselves up with the information to get an edge on the competition and ‘win Saturdays’.

The deadline for Campaign Brief’s The Work 2022 is Thursday April 14. Entries are FREE with only an acceptance fee charged for those that make the cut. See full details and enter here… If your agency has entered The Work and would like to showcase your best work in our Contenders series email ricki@campaignbrief.com.