The Work 2022 Contenders: Fenton Stephens

Campaign Brief recognises and showcases the great work that is being produced in the region with The Work 2022 Contenders…

iSelect: Way Better Deal
Fenton Stephens
iSelect’s all about helping people try to find better deals. So when looking for the face of their new brand campaign, we encouraged them to do exactly that. Introducing Bobby Holland Hanton. Not only is Bobby an actor and personal trainer, he does all his own cool stunts and he’s way better value. Making him the perfect spokesperson for iSelect.

Ryobi: Made by ONE+ You
Fenton Stephens
Nothing beats the feeling of making something yourself. It could be your first effort or your 100th DIY project, the feeling you get is the same every time. It’s pride. Satisfaction. Even surprise. It’s being more than a little bit chuffed with yourself having created something you can’t wait to share with someone else. That’s the human truth that we wanted to capture in Ryobi’s brand campaign for their range of ONE+ powertools. The campaign consists of 4 TVCs that each tells the story of a maker, their project, and their un-corkable pride.

Isuzu: Doppelgangers
Fenton Stephens
The new Isuzu N Series is packed with high-tech safety features that make Australia’s roads safer for all users. So rather than having typical truck drivers sing its praises, this campaign employs doppelgangers of road users who see themselves in close calls that are averted thanks to the N Series’ safety smarts. The result is a series of television and online videos that are far more emotive than most truck ads.

The deadline for Campaign Brief’s The Work 2022 is Thursday April 14. Entries are FREE with only an acceptance fee charged for those that make the cut. See full details and enter here… If your agency has entered The Work and would like to showcase your best work in our Contenders series email ricki@campaignbrief.com.