The Work 2021 Contenders: Wunderman Thompson Australia

Campaign Brief recognises and showcases the great work that is being produced in the region with The Work 2021 Contenders…

I Touch Myself Project: The Woman Behind The Voice
Wunderman Thompson Australia
Today, 85% of women seek health advice online. Yet ‘how do I check my breasts?’ is just one of the life-saving questions that one of the most recognisable voice assistants currently can’t answer. Though when it comes to the male body, it can tell you how to check your testicles for signs of cancer and even respond to slang terms for the male anatomy.

The gender bias ingrained in technology platforms inspired the I Touch Myself Project to act. For International Women’s Day, the project launched a powerful campaign with Wunderman Thompson and the help of one of the world’s most recognisable female voices – Karen Jacobsen, whose voice can be heard on over a billion devices.

Parkinson’s NSW: No Escape Room
Wunderman Thompson Australia
5 Australians under 40 are diagnosed with Parkinson’s daily. Their symptoms are extremely wide ranging. But most younger people see Parkinson’s as an ‘old person’s disease’ that just causes a tremor. This needed to change.

The No Escape Room simulated daily life with Parkinson’s. Designed in collaboration with Gavin (diagnosed with early onset Parkinson’s), challenges transformed ‘simple’ daily tasks to simulate memory loss, confusion, blurred vision, stiffness, and a bad tremor.

Escape room experts were invited to test the room. After trying to complete each challenge, the real reason for the campaign was revealed: ‘Without a cure, there is no escape.’ The resulting film ran online, and a virtual version of the room let others experience the challenges online.

West Australian Ballet Disappearing: Dracula
Wunderman Thompson Australia
To promote the return of Dracula for the West Australian Ballet, Wunderman Thompson created ‘Disappearing Dracula’ – a new way to freak new audiences out in the most unsuspecting of places and get their attention. To do this they leveraged the well-known folklore that Dracula didn’t have a reflection and used it to create an immediate response.

Using flip motion effect printing placed at an optimum 37-degree angle, Wunderman Thompson made Dracula’s reflection disappear in the mirror – creating the illusion that something supernatural was at play.

NSW Rural Fire Service: Wall of Flames
Wunderman Thompson Australia
In summer 2019/2020, the world watched as Australia faced its worst bushfires in living memory. These fires burned over 24 million hectares, and firefighters fought fames as high as 70 metres.

When Times Square’s biggest billboard was donated to the NSW Rural Fire Service, we thanked these brave Australian and international firefighters by putting the sheer size of the challenge they faced into context. Turning the huge 77-foot billboard into a to-scale bushfire front, that quite literally put passers-by in the shoes of our courageous firefighters.

Victorian Department of Justice and Community Safety: Closer
Wunderman Thompson Australia
People don’t know fire well; they don’t realise how quickly it can move and how little time they have to react. So, Wunderman Thompson demonstrated the need to have a plan by showing them how quickly are can move.

Subway: Sink a Sub
Wunderman Thompson Australia
Sinking iconic Subway sub sandwiches is the name of the literal game in Subway’s digital gaming experience ‘Sink a Sub’, created to increase customer engagement, breathe fresh life into the brand, and keep Subway top of mind leading into Summer.

Wunderman Thompson created an at-sea battleground experience that was designed and built to ensure all users won their stake in $40million worth of treasure and had them returning to play again and again! Supported by a 360° integrated campaign including TVC, outdoor, radio, digital and in-store signage that drove customers to the online at-sea battleground.

The entry deadline for Campaign Brief’s The Work 2021 has now closed. Entries are FREE with only an acceptance fee charged for those that make the cut.