The Work 2021 Contenders: Sedona Productions

May 12 2021, 11:20 am | BY Ricki Green | No Comments

Campaign Brief recognises and showcases the great work that is being produced in the region with The Work 2021 Contenders…


Cricket Australia: What We’re Made Of
Agency: Apparent
Production: Sedona
Director: Phillip Sage
‘What We’re Made Of’, shares the collective story of Australia stepping up to bat, featuring national stars such as Ellyse Perry, Tim Paine, Nathan Lyon, Ash Gardner and Marnus Labuschagne. Filmed over 5 days it threads together a series of authentic portraits of the game, delivering on the progressive and inclusive nature of cricket as a sport. From backyard enthusiasts, club cricketers, beach goers to elite players, the campaign focuses on everything Australian’s love about Cricket.


Facebook / WhatsApp: Care
Agency: CHE Proximity
Production: Sedona & Psyop
Director: Marie Hyon
This animated film depicts the unique struggles of essential workers during the pandemic, specifically young mums. With the goal of shining a light on these unsung heroes, Sedona Productions brought on director Marie Hyon of Psyop to develop a heart-warming story which captures the intimacy and connection between loved ones who are forced apart during these trying times. Crafted using 2D cell animation, we intently used a delicate quality to the lines to capture a sense of realism and fragility of the world. The film aired globally and achieved 17 million views on YouTube.


Suzuki: Motorbike of Cars
Agency: Deloitte Digital
Production: Sedona
Director: Matt Murphy
The absurd, yet serious humour of this campaign captures the exhilarating ride of a larger than life seasoned motorbike enthusiast, only to reveal that his ride of choice is in fact the nimble and powerful Suzuki Swift. A variety of production techniques were utilised to create the film, including miniature models, 3D cyberscanning, dynamic car filming and photorealistic VFX by the team at Fin Design. All complimented with a fun Western themed score and tongue in cheek voice-over performance.


Penfolds: Meet Extraordinary
Agency: Wunderman Thompson
Production: Sedona
Director: Patrick Clair
Penfolds new global brand campaign, showcases moments of extraordinary human endeavour, through the use of poetic imagery, rich symbolism and bold typography. Director, Patrick Clair worked closely with Motion Design Director, Jonny Kofoed and the team at Assembly, crafting the campaign using a variety of mediums including filmed elements, sourced stock footage, photorealistic 3D assets and typography.

 

The final entry deadline for Campaign Brief’s The Work 2021 is Monday May 17. Entries are FREE with only an acceptance fee charged for those that make the cut. See full details and enter here… If your agency has entered The Work and would like to showcase your best work in our Contenders series email ricki@campaignbrief.com.