The Work 2021 Contenders: Host/Havas
Campaign Brief recognises and showcases the great work that is being produced in the region with The Work 2021 Contenders…
Stockland: Riddle Me This
Host/Havas
Mums are between a rock and a hard place when it comes to Mother’s Day. They can tell their kids exactly what they want and remove some of the magic of the day, or they can keep mum about their gift requests and likely wind up with something they don’t want at all. But this year, Stockland figured out how to keep both sides happy. To keep the magic of gift-giving alive and help mums get a gift they truly want, Stockland gamified Mother’s Day and turned their top gifts into riddles for loved ones to guess, so mums could keep their loved ones guessing in a good way. The campaign used Spotify functionality in a completely novel way to allow full sharing across premium and free accounts.
Budget Car Rental: Get to the Good Stuff
Host/Havas
When you go on a holiday, the last thing you want is for your car rental to be the most exciting part. That’s why Budget are streamlining their service and doing everything they can to get you on the road faster, so you can skip the boring bits and get to the good stuff, hassle-free. ‘Get to the Good Stuff’, Budget’s new Trans-Tasman platform, showed that, with products like Digital Check In, Fastbreak and PhotoProofed, you’ll be out and onto your adventure in no time. Who knows what you’ll find or who you’ll meet along the way. Campaign launch for Australia and New Zealand across TVC, OOH and digital.
Tooheys: Show You’re True Blue
Host/Havas
Tooheys wanted to continue to cement their triumphant reunion with the Blues by showing New South Welshmen and women that nothing says you’re true blue like a true blue Tooheys New. And who better to show how our state bleeds Blue and drinks New, than an unlikely bunch who were going for a deeper, more patriotic shade of blue rinse at the hairdresser.
Botanica by Air Wick: Rare Bloom Project
Host/Havas
From its exotic and responsibly sourced ingredients to its planet conscious packaging, Botanica – Australia’s newest range of home fragrances – is made by nature. And when nature gives so much, the very least we can do is give back. So, when Australia’s devastating bushfires drove many of our native wildflower species to the brink of extinction, we leapt into action. Partnering with WWF, we created the Rare Bloom Project –a long term protection and preservation initiative that will see us working together to help save over 120 threatened wildflower species from extinction, and conserve Australia’s native flora and unique biodiversity for the benefit of future generations.
The entry deadline for Campaign Brief’s The Work 2021 has now closed. Entries are FREE with only an acceptance fee charged for those that make the cut.