The Work 2020 Contenders: The Hallway

With Cannes Lions and LIA postponed until 2021, Campaign Brief is still out to recognise and showcase the great work that is being produced in the region. So we are introducing The Work 2020 Contenders.

Dexus: Space for your best work
The Hallway
Dexus is Australia’s biggest commercial property business, with a $26 billion+ property portfolio, but beyond their product offering, there was no meaningful reason for prospective customers to choose Dexus over their competitors. We identified the opportunity for Dexus to explore and ultimately take ownership of how their buildings can positively impact the daily lives of the people who work within them. This opportunity found expression in a new positioning line and creative platform: Space for your best work.

The Space for Your Best Work dramatises the positive effect that a Dexus workspace has on the people within it, with sparks of creativity, explosions of innovation, contemplative thought bubbles, and a number of other effects brought to life through 3D CGI in both static and animated media.

Donate Life (Pro-Bono): Thank You Campaign
The Hallway
When Jayden Cummins received a life-saving heart transplant in 2019 he made a short film to say thank you to his donor and so show the world just how powerful the act of donating an organ can be. We augmented this film through a digital and multi-faceted ambient campaign that carried a potent singular message: an organ is the most precious gift a person can give.

The entry deadline for Campaign Brief’s The Work 2020 is April 30th. Entries are FREE with only an acceptance fee charged for those that make the cut. See full details and enter here… If your agency would like to showcase your best work in our Contenders series email ricki@campaignbrief.com.