International Midas Awards: The White Agency scores three Gold; BMF wins Gold and Silver
The White Agency, Sydney has scored three Gold Awards at the international Midas Awards, all for the Commonwealth Bank Property Guide App.
Midas is the only international competition to recognize excellence in financial advertising and marketing on a global scale.
BMF also scored Gold for Commonwealth Bank as well as a Silver for B-Pay.
GOLD
The White Agency
The Commonwealth Bank of Australia
Title: The Commonwealth Bank Property Guide
Competition: BEST USE OF MEDIUM
Category: Mobile
The Commonwealth Bank of Australia
Title: The Commonwealth Bank Property Guide
Competition: PRODUCT & SERVICES | DIGITAL + INTERACTIVE
Category:Banking
The Commonwealth Bank of Australia
Title: The Commonwealth Bank Property Guide
Competition: PRODUCT & SERVICES | DIGITAL + INTERACTIVE
Category: Real Estate
BMF Advertising
Commonwealth Bank
Title:18
Competition:BEST USE OF MEDIUM
Category:Direct Mail
SILVER
BMF Advertising
Brand: BPAY
Title: Short and Sweet
Competition: PRODUCT & SERVICES | DIGITAL + INTERACTIVE
Category: Electronic Banking
Elmwood
Brand: ANZ
Title: Wardrobe Brochure
Competition: CORPORATE COMMUNICATIONS | PRINT
Category: Employee Communications
Lavender
Brand: Westpac
Title: Rewarding Conversations
Competition: PRODUCT & SERVICES | MOVING IMAGE
Category: Banking

4 Comments
We didn’t enter. Spent all our loot on awards people have heard of.
Besides, everything these judges touch turns to gold.
Good work, White (and BMF). It’s always nice to be recognised for your efforts.
As for The what Awards?, for all the loot your blew (and knobs by the sound of it) I wonder if anyone is going to hear about what you’ve done?
Where is the NAB work? A bit embarrassing for Midas that the standout financial services work of recent times wasn’t entered isn’t it?
Instead they have to award the also-rans and pat people on the back for creating some boring shit that folds.
Oh dear.
This is bottom of the barrel stuff.