The Sphere Agency wins Interflora account
Melbourne based creative shop The Sphere Agency has picked up the Interflora account in a competitive pitch also involving incumbent HBT, which had held the business for over eight years, Smart and Whybin\TBWA\Tequila.
The leading online florist delivery service in Australia, Interflora has successfully built one of the world’s largest flower and gift relay businesses. It operates in around 200 countries and has a network of some 70,000 member florists, of which almost 1,300 are located in Australia.
“We’re confident that our appointment of The Sphere Agency will buildnew visibility for our brand and will help separate Interflora from allthe imitators,” said Anna Chalabarczuk, marketing manager forInterflora. “We need to show both consumers and businesses alike thatInterflora is still the leading brand to meet their needs for theordering of flowers, fruit and gift basket space,” she added. “TheSphere Agency will work across our entire business, but it’s theirstrength in the digital space that’s really got us excited.”
10 Comments
Flower-gasim here we come.
That’s a beautifully crafted headline.
Although I feel it would have had more power with some additional exclamation marks.
Like this:
In Season Now!!!!!!!!!!!!
A concept that’s pushing up daisies
Manure has been laid down thick and strong.
Sounds like jobs were lost. There is still an opportunity to work closely with interflora your just not seeing the big picture. They are looking for delivery drivers. If you can do that.
Flower-gasm – mmm, not a bad insight actually
Whats the Whybin spin on this? Every time they lose an account in Melbourne they normally tell us the business wasn’t worth much…BirdsEye, Rio etc.
In season now! So is my labrador.
Shouldn’t that at least be ‘Flor-gasm’ for Interflora?
CB, wouldn’t it be a good idea to mark file photos as such?