The Palace calls an amnesty for old undies
With an estimated 15 million dodgy undiesin circulation throughout Australia, The Campaign Palace this week launches theBonds Dodgy Undies Amnesty, an initiative to encourage guys (and of coursetheir partners) to ditch their old underwear.
Bonds long-time brand ambassador, PatRafter, fronts a series of humorous executions to persuade guys to swap their ‘swisscheese’, ‘peek-a-boo’ and ‘sadsack’ jocks for Bonds new comfy Guyfront trunks.
The Dodgy Undies Amnesty will run acrossTV, press, radio, online, PR, POS with content being housed onfacebook.com/bonds.
CREDITS
ECD: Cameron Hoelter
WRITER: Ash Nadiu
ART DIRECTOR: Simon Cox
PLANNER: Karen Dwyer
SOCIAL MEDIA: Holler
DIRECTOR: Ben Saunders
PROD’N HOUSE: Otto Empire
POST PROD’N: The Editors
MEDIA AGENCY: Mediacom
12 Comments
LIke the idea of it but it doesn’t feel very fresh. Seen stuff done for undies and socks etc….
http://www.mansupplies.co.nz/Default.aspx
Nice idea, well executed. Kudos.
Y
This campaign is sure to leave its mark.
Pat’s getting ready. Are you?
When did Cam make ECD?
Paul Fishlock’s the ECD.
I’m calling an amnesty on campaigns calling for amnesty’s.
Amnasty
How is a 2 for 1 deal an ‘amnesty’?
It’s called marketing, 8:22. You make up an angle to sell stuff. Then you lay some catchy advertising over it.