Veksner: The myth that ‘it helps to have contacts’
November 19 2012, 8:08 am | | No Comments
By Simon Veksner, head of ideas, Naked Communications Australia + New Zealand
Young creatives are always worrying about how they can ‘get in front of’ an ECD.
If only they had ‘a contact’ at Droga5, or ‘knew someone’ at Saatchi & Saatchi, they could get in there, and get a job.
They view the agency world as some kind of closed society, which if only they could become a member of, they would be set.
This thinking is wrong, and could lead to a dangerous lack of focus on what’s really important – doing great work.