The more people that tweet, the cheaper you eat is the Innocent deal via Holler UK campaign

Over the next four weeks, Innocent, the UK brand best know for its fruit smoothies, will be giving away veg pot offers and discounts a-plenty in a digital campaign developed by Holler Digital, London.

What the discount actually is will be completely in the hands of the consumer: the more people that tweet, the cheaper you eat.

As the number of people who tweet #tweetandeat increases, the discounts will too – whether it’s veg pots for a pound, half price, or even completely free, there will be all sorts of offers available to download.

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