The Mills & Boon Love Translator: Patts Sydney turns stupid into cupid for Pelikan Artline
Thousands of wannabe cupids are lining up on Pitt St Mall in Sydney today to get some last-minute help to pen the perfect message for their valentines from the Mills & Boon Love Translator.
The Love Translator, top selling Mills & Boon author Melanie Milburne, is the brainchild of GPY&R Sydney for client Pelikan Artline.
The Love Translator service is also available online at turnstupidintocupid.com
“The idea ensures that when people put pen to paper this Valentines, they’re armed with the most powerful words.” says GPY&R’s executive creative director Julian Watt.
Milburne, one of the most prolific authors in the M&B stable with more than 40 titles to her credit, including The Wedding Charade, In Her Bosses Special Care, Mistress at the Italian’s Command, The Emergency Doctor & Cinderella and The Virgin’s Price, spent several hours composing messages for the many who are simply lost for words when it comes to romance.
One touching message was for a recently bereaved widow who would have celebrated his 50th wedding anniversary today. Others chose a more saucy route, “your tongue traces a pathway of searing heat across my breasts…”
EXECUTIVE CREATIVE DIRECTOR: JULIAN WATT
CREATIVE DIRECTOR: DAVID JOUBERT
WRITER: BART PAWLAK, MILLS AND BOON
ART DIRECTOR: DAVID JACKSON
PRODUCER: HONAE MCNEILL
6 Comments
Awesome. Nice work Patts crew.
Who writes a personal message with an Artline?
It’s not just because it’s Valentine’s Day, but I Love this idea.
great idea Patts – looks like a success
4:05 Totally with you. The blood of virgins is far more appropriate…
I used it and it worked – I just got laid. Thank you Artline