The Hallway Sydney appointed for ZUJI brand blueprint campaign in Asia Pacific region
ZUJI Asia Pacific has appointed Sydney-based creative agency, The Hallway, to develop a robust brand blueprint for ZUJI in the Asia Pacific region.
The Hallway’s new regional relationship with ZUJI Asia Pacific follows their work on the communications planning and creative development behind the recently launched campaign for ZUJI Australia, using “Travel Your Way” as the theme for TV, outdoor, print and online communications.
Says Phang Sheuh Chyan, director of marketing for ZUJI Asia Pacific: “The Hallway developed an impressive communications architecture that reshaped our positioning and competitive angles for the Australian market delivering a very positive impact on our brand. We want to extend the successes to our other key markets.”
The work ZUJI Asia Pacific has commissioned from The Hallway will focus on plans to accelerate ZUJI’s attractiveness to Hong Kong and Singapore-based travellers.
Says Jules Hall (pictured), managing partner of The Hallway: “ZUJI operates in an extremely dynamic and fast moving business. Conducting in-depth research across the region we have identified some very powerful insights. We are now immersed in creating the communications that will bring it all to life.
It’s a great testament to our relationship with ZUJI that they have entrusted their regional brand to The Hallway. We are thrilled to be extending our remit to include the rest of the region.”
Consistent communication campaigns will travel across Asia Pacific as ZUJI rolls out its new brand platform.
2 Comments
I just got back from a short but very effective boozy lunch. And while I have no idea who any of these people are, I couldn’t be happier for them.
236 ha ha ha ha ha. You are what’s right with the industry.