The Core Agency appoints former Clemenger BBDO Sydney strategic planning director Clare La Palombara as head of strategy

Following new account wins including Quest Apartment Hotels and Doctors on Demand, independent agency Core has appointed Clare La Palombara as head of strategy.

La Palombara’s appointment is one of several recent hires as the agency expands to meet increasing remits from current clients and plans for its next phase of growth.

She has held senior roles at a range of creative agencies including Saatchi & Saatchi, The Royals, Naked, Leo Burnett, McCann and was most recently strategic planning director at Clemenger BBDO Sydney.

Says Christian Finucane, founder and creative partner at The Core Agency: “We are super happy that Clare has joined The Core Agency team. She not only brings a sharp mind and a passion for creative ideas, but an inclusive approach that’s a great fit for our culture and our clients.”

Adds La Palombara: “The Core Agency represents an opportunity to help influence the growth and ambitions of some fantastic brands and I am thrilled to join the team. Being part of an independent agency means we are genuine client partners with skin in the game.”

The Core Agency’s clients include IGA Supermarkets, PwC, NSW Government, Just Better Care, EasyFlowers and Evergreen Australia.