The Communications Council selects digital committee to drive leadership agenda in 2011

February 2 2011, 9:46 am | BY Lynchy | 3 Comments

Iain_McDonald_chairman.jpgThe Communications Council today announced its 2011 digital committee members and projects that will drive the committee’s industry leadership agenda.

 

Members include well known representatives from digital players such as Google and Facebook, along with digital agencies Amnesia Razorfish, Publicis Mojo, Tequila, Zuni and The White Agency.

 

An ambitious agenda for 2011 includes work on the 100kb Project, a project to partner with publishers to allow for enhanced creative through 100kb banners, the development of Standards for Measurement on IPTV and the drafting of digital Pitch Guidelines to assist clients with the selection of digital agencies.

The Committee, chaired by Iain McDonald from Amnesia Razorfish, Sydney, is well advanced with its ‘Digital University’ project for which it is engaging with other industry bodies in order to identify and offer the education that is needed in this fast evolving space.

Additionally the Committee is set to review the Communication Council’s Code of Ethics with a view to including Social Media Guidelines for agencies, promoting good use of social media and social responsibility in digital.

On the mobile front, the Committee is investigating ways to utilise mobile more effectively as a method of charitable funds collection with a view to ensuring that donations reach charities in full.

 Screen shot 2011-02-02 at 12.26.03 PM.jpgAbout the digital committee:

The Communications Council’s digital committee was formed to represent member agencies’ digital interests, drive digital industry leadership, and develop forward and innovative thinking in digital.  Committee members include Heather Albrecht (Digital Connections), Justin Baird (Google) – left, Charles Clapshaw (Tequila), Nic Chamberlain (303), Graham Christie (Big Mobile), Craig Galvin (The White Agency), Nic Hodges (Mediacom), Aden Hepburn (IdeaWorks) Simon Morgan (Publicis Mojo), Ruud Spierings (Facebook), Stephen Von Muenster (Von Muenster Solicitors), Mike Zeederberg (Zuni) and committee chairman Iain McDonald (Amnesia Razorfish).