The Bridge demonstrates NAB Business Banking’s recognition of all businesses
September 27 2011, 7:48 pm | | 29 Comments
This spot, via The Bridge, Melbourne, demonstrates NAB Business Banking’s recognition of businesses, large and small, that provide the services and make the things we often take for granted.
29 Comments
NAB seem like they are on a bit of a roll of late. Really nice work for a tough category.
Love it.
1. Who or what is ‘The Bridge’?
2. What is this shite they’ve produced?
You could put any banks logo on the end.
This expensive wallpaper.
Ummm….what happened to the good work? This looks completely different and doesnt have any of the challenge that I have seen nab portray with other recent work. This looks like everything else on TV.
Saw this ad on the telly during the footy on the weekend both the missus and I commented how bloody great it looked. Congrats!
Looks a lot like a Westpac ad from last year.
http://www.youtube.com/watch?v=VnG7XkT99mA
Clients can’t be happy with that can they?
Nice insight. Beautifully shot.
It’s probably why they’re not popular with the other agencies.
One of the better ads i’ve seen here of late – well done all at The Bridge.
Ummm looks nothing like that lame Westpac ad. They both have people in them? Are all these usual hater comments coming from Clems, they usually do.
What a shame. Not up to the standard Clemenger has set.
Nice writing. Good balance and not too forced. Spot has a nice overall feel. Well done.
The way that Hardy guy writes gives me a hard-on.
Nice idea for a business bank. Well written too.
@concerned – what do you do at Clemenger, apart from negative comments on this blog?
We see business?!?
What the hell is that supposed to mean?
Are there Credits available? That way the geniuses behind this wonderful work (and all the positive comments on this post) can be revealed.
Absolutely beautiful; great business insights from different business segments that contribute to the Australian economy. Client must be happy, customers will identify with it and the agency should be proud. Well done The Bridge.
@ Do Tell
Never heard of ’em before and had nothing to do with this ad. Just wanted add my two bob. That’s all. If you think the ad is total bollocks, that’s fine with me.
Clemenger’s NAB ads simply rehash ideas used in the 1950’s TV show Candid Camera. Groundbreaking. Concerned? No.
who are the bridge?
I see the team from The Bridge have had a busy day on the blog.
Why all the negative chat about Clemenger? Talk about an inferiority complex….
This is actually a pretty decent bank ad.
They should probably keep the work with Clems. If it ain’t broke…
The idea seems familiar. And boring. Boringly familiar.
Seriously looks like something I’ve seen before
Seriously looks like something I’ve seen before
To the anti-clemenger league on here- do you really think Clemenger would get on a blog and criticise their own client’s work? If so, your comments only highlight your own unprofessionalism.
Nice one, Flangemauve. Looks lovely.
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