The Brand Shop’s Peter Bray has general manager responsibility added to director of digital role
Peter Bray – who just 6 months ago joined The Brand Shop as director of digital – has been appointed general manager in addition to his current role.
Bray has been a leading figure in the digital industry in Australia for some time, and his seamless transition into a full service agency is an indication that the similarities between the different channels are greater than the differences. “These are exciting times for The Brand Shop, and I’m enjoying making an impact,” says Bray.
Bray is also the NSW President of AIMIA, as well as a Director of CHOICE (The Australian Consumers’ Association).
Says Gavin Larkin, CEO of The Brand Shop and Yello: “In the last 12months we have been focussed on putting together all the pieces of theintegrated puzzle to ensure that the best thinking comes to the fore,and the response from our clients has been overwhelmingly positive. Byhaving Peter assume this dual role, it highlights the fact that whatmatters is innovative thinking and delivering outstanding results,regardless of the channel. “
5 Comments
This place is falling apart, what happened to Gavin? Finally move to the creative side?
Good to see digital folk going places
3:25pm, Falling apart? Hardly!
I’m one of two new recruits at The Brand Shop and couldn’t be more excited at Peter’s appointment. His enthusiasm and experience is an inspiration to someone just starting out in their career.
Gavin’s still heavily involved in the business as CEO and Peter complements his skills remarkably – together they are going to make one formidable leadership team. One I’m excited to be working for!
… Watch this space!
3:25 Sounds like a disgruntled EX.
I’ve recently worked with Peter Bray and am very excited to see what he will do with the Brand Shop. He really ‘gets it’ _ AND is a pleasure to work with. They have a very interesting offer in their new relationship with Yello and I’m sure we’ll see some more outstanding work soon.
Best of luck!
J
Pete Bray’s a good guy. Congrats mate, enjoy your time in the sun.