The Brand Agency reminds Western Australians why they need RAC’s reliable roadside assistance
September 22 2011, 6:28 pm | | 16 Comments
Spreading from the most isolated city in the world, there are some very long, lonely roads.
On the isolated Bunbury highway going to the south coast, The Brand Agency Perth, produced this poster to remind people of the benefits of the availability of their RAC Roadside Assistance.
16 Comments
Great poster, nice one fellas.
Nice idea but done years ago as a billboard too for a campaign against smoking. Look up old One Show annuals.
Nice, they like their special builds over East don’t they.
like it
Vultures are a bit of a cliche, but it’s how you use them, this seems fresh, good one.
Oh come on!…this is not that great!
Ha! Like it.
I like it, except it’s an absolute crock. That highway is anything but isolated, it’s a major connecting thoroughfare to the southwest. Thousands of cars flying past sonic you do break down, you’re anything but alone. Maybe next time they can run thus ad somewhere that it’s actually relevant and will make sense. The thought is nice.
Good one, cool models.
Nice. Well done.
Nice and simple.
I like it.
East? West? only about 6000 kilometres difference, 8:00PM.
Funny, nice one the Gazza.
I know it is supposed to be a bit of fun, but doesn’t the fact we don’t have vultures in this country create a logic gap?
Might people kind of know what you mean but dismiss it?
Could there have been a more authentic local execution?
I’m sure those international award judges won’t consider this though.
Good one Gazza.
Guys be fair come on, it’s not that bad, and this will do it’s job non advertising people will remember this and talk about it.
I have a feeling i’ve seen something similar but hey it does it’s job. and TAKEN LITERALLY are you serious about the vultures, what Aussie creature would you have up there? crocs? the idea would have been lost.