The Australian touted as the source of breaking news in new campaign via GPY&R, Sydney
August 30 2011, 8:02 am | | 11 Comments
The Australian newspaper’s new creative executions, via GPY&R Sydney, are scheduled to run across TV, digital and static outdoor, radio, online and in-paper, and will position The Australian as the definitive source of breaking news stories, penetrating analysis and independent thinking.
11 Comments
these are old and so so, I wonder if the global y&R ceo is in town >
‘..the definitive source for independent thinking’?
I guess all their columnists and editors all independently arrived at the very same point of view about the Australian political landscape: coalition good, ALP very very bad.
Independent my arse.
Shame the ads aren’t definitive, penetrating, illustrative of independent thinking or even news worthy.
Wow …what a suprise! Another steaming t**d from Y&R.
Funny. Didn’t see any spots touting their skills in phone tapping?
Planner: We can own ‘THE’ one of the most commonly used words in the english language. Now anytime anyone hears the word ‘THE’ they will think Australian. Genius.
Thought their tagline was ‘Is your news limited?’
I hate Labor.
‘THE’ way to take business off Droga 5. Therein lies the genius.
Wallpaper
The Dilemma, The Bourbon, The Australian… the Horror