Tennis Australia seeks new partner, media and audience research services via expressions of interest; due 6 March 2023 at 4pm AEDT

February 20 2023, 3:32 pm | BY Ricki Green | 1 Comment
Tennis Australia seeks new partner, media and audience research services via expressions of interest; due 6 March 2023 at 4pm AEDT

Tennis Australia is on the hunt for a provider(s) with relevant experience in media and data research, in relation to its broadcast, digital and marketing partners, and global audience measurement.

 

Tennis Australia is looking for a provider(s) who can assist in defining Tennis Australia’s path forward, with a view to steering its audience and commercial growth on a local, national and global scale. This includes the measurement of broadcast and digital data, and reporting to Tennis Australia’s partner family in a timely, progressive and relevant manner. In an ever-evolving landscape, Tennis Australia is also seeking to also lead the way in measuring how tennis fans around the world consume its content across all relevant platforms.

Tennis Australia seeks a diligent and responsive partner to monitor and extract valuable insights from its major events (including the Australian Open, United Cup, other AO lead-in events, Laver Cup, Davis Cup and Billie Jean King Cup) as well as other sport and entertainment properties.

Tennis Australia has a global outlook, and prides itself on being innovative and forward thinking within the industry. Tennis Australia’s mission is to welcome everyone to the playful world of tennis. It underpins everything that it does, whether that’s encouraging Australians to pick up a racquet, engaging in its content across broadcast and digital channels, or booking a ticket to its major events. Tennis Australia strives to ensure it connects with a broad breadth of audiences via its own platforms and through its vast broadcast and partner network.

Please send through your expression of interest (no longer than two (2) pages) that includes a brief introduction to who you are, why your company would be the perfect fit for Tennis Australia and examples of relevant work to:

This Expression of Interest EOI will close on 6 March 2023 at 4pm AEDST. Potential Respondents who have been shortlisted will be contacted directly with the full tender pack by the end of March 2023.  Tennis Australia will be unable to provide feedback to any party who is not shortlisted.