Telstra launches new ‘All This, On That’ campaign for the 2014 AFL Live Pass via The Monkeys
With the 2014 AFL season off and running Telstra has launched a new advertising campaign to support the launch of the 2014 AFL Live Pass from Telstra via The Monkeys.
The AFL Live Pass gives footy fans the ability to watch live AFL games on their smartphones and tablets and provides them with stats, behind the scenes interviews and analysis.
The campaign “ALL THIS, ON THAT” is an ode to everything footy fans love about the game, which they can now experience on-the-go thanks to the AFL Live Pass.
Says Andy Bateman, Telstra director segment marketing: “Our partnership with the AFL continues to build and we’re proud to bring the AFL Live Pass to all footy fans. It’s classic marks, match-winning goals, the euphoric wins and the devastating losses – All This, On That is about bringing everything we love about Aussie Rules to smartphones and tablets with the AFL Live Pass.”
Revolver (production)
Song Zu (sound design)
The Editors (edit and grade)