TCSA gets Naked to connect people with wildlife
Taronga Conservation Society Australia (TCSA) has appointed Naked Communications to handle a brand and communications strategy assignment. The appointment is effective immediately, and Naked will be working in conjunction with the TCSA’s existing agencies Ogilvy (advertising) and Mediacom (media).
Paul Davies, General Manager, Marketing, Guest and Commercial Operations said: “We were impressed with Naked’s unique approach to solving brand and communications problems. We believe their approach to behaviour change will result in a positive outcome against our goal of creating positive connections between people and wildlife to achieve tangible conservation outcomes.”
Ian Perrin, Managing Director of Naked Communications, said: “We are thrilled to be working with the TCSA and are excited about the task at hand. It is certainly the sort of project that everyone in the agency will be clamouring to work on!”
5 Comments
stop the press!
OMG, the koalas just fell out of their tree and the platypus has turned turtle!
Also in response to this earth-shattering news, the elephant made a trunk call, the giraffe stuck his neck out, leopard tried to change his spots, and kangaroo was hopping mad.
Upon being confronted with the press release about TCSA and Naked Communications, ostrich just went and stuck his head in the sand.
The fish tried to figure out what was going on, but they were out of their depth.