TAB highlights commitment to women in racing with #NotOneDay campaign via M&C Saatchi
TAB continues to recognise the huge contribution that women make to the racing industry, launching #NotOneDay via M&C Saatchi in line with International Women’s Day (IWD).
As the racing industry’s biggest supporter and contributor, TAB launched an integrated campaign on IWD, which will see a host of initiatives continue to highlight the achievements and contribution that females from all areas of the industry have made, above and beyond 8 March.
Beginning with a 15” launch film supported by press, digital, social, retail media including DOOH and a Youtube/Sky Racing broadcast buy. The campaign will continue its run of support today with an industry first, the Randwick race meeting will see each race renamed after individual women who make racing stronger every day.
Says Mandie van der Merwe, executive creative director, M&C Saatchi: “Not One Day recognises the outstanding women who have shaped the racing industry over the years but also acknowledges all those who continue to do so right now. We’re proud of this important piece of work because it is a celebration of women in the industry not just today but every day.”
Says Laura Brown, creative, M&C Saatchi: “Having the opportunity to support and celebrate some of the remarkable women in the racing industry has been an incredibly rewarding experience. We believe these stories of drive and resilience are worth sharing and we’re excited to keep telling them throughout the year.”
Says Luke Waldren, EGM – marketing, customer and product at TAB: “For the last 64 years at TAB, we’ve watched racing make the kind of strides that are the envy of all sports when it comes to women. It’s one of the many reasons we continue to back and celebrate an industry that’s leading the way.”
While International Women’s Day was on Monday 8 March, this campaign will run throughout the course of several months, with the steady release of individual stories of industry trailblazers and loyal supporters – hence the #NotOneDay campaign name.
Agency – M&C Saatchi
Chief Creative Officer: Cam Blackley
ECD: Mandie van der Merwe
Creative Director: Chris Cheeseman
Creatives: Laura Brown, Tom Bradbeer
Group Managing Director: Russell Hopson
Group Head: Emma McJury
Account Director: Joshua Johns
Head of Strategy: Nick Jacobs
Social Strategy Director: Emma Parsons
Senior Social Strategist: Clement Simon
Senior Project Manager: Ashlee Keown
TV Producer: Colin Tuohy
Client – TAB
Luke Waldren: Executive General Manager – Marketing, Customer & Product
Kent Madders: General Manager – Brand, Marketing & Content
Jonathon Rhydderch: Racing NSW Manager
Jessica Moodie: Marketing Coordinator – Racing
Production Company: 13CO
Photographer: Patrick Fileti
Music & Sound: Rumble & Song Zu
Post Production Company: Resolution Design
PR: M&C Saatchi Sport & Entertainment
Media: OMD
4 Comments
The good-old, classical intersection of women’s liberation and animal exploitation. Great insight guys!
With animal injustice? Don’t wash the blood on your hands in this pond.
Agree with the above. tone deaf much!
TAB is going down. Their last few ad campaigns have been about supporting the racing industry and now supporting women which in their minds equates to punters supporting them by giving them their hard-earned. Well, it simply does not work this way. Punters want offers, specials, a way to make them think they can beat the house. None of this sentimental dribble. No wonder Sportsbet has double TAB’s digital punters.