Sydney-based MPU launches urban mobile game ‘Snake the Planet’ in association with Publicis Mojo and content production company Finch
Sydney-based MPU (Mobile Projection Unit), in association with Publicis Mojo Sydney and content production company Finch, has launched Snake the Planet!, which takes the classic Snake game and adopts it to the MPU urban canvas.
Each level is generated based on the architecture of the building it is projected onto. Windows, doors and signs become the boundaries and obstacles in the game as animated objects collide with and bounce off them using real-time physics simulation.
The multiplayer game also has a Tron-like competitive element, where one player can intentionally block the others’ path to win the game.
“We really like that Guerrilla element of just cruising around the city and throwing a game of Snake up on any building we like,” explains MPU’s Rene Christen.
The Snake the Planet! video directed by Finch’s Alex Roberts has gained huge momentum on the web. The launch by Publicis Mojo and Finch precedes the development of the project into an iPad application with plans to eventually release the code as open source.
“Working with MPU and Finch shows how Mojo is committed to developing new formats and ideas. Snake the Planet! is an amazing innovation and we will enjoy developing it further,” says Tim Buesing, Mojo’s Creative Director Digital and Experience.
“Finch is always looking for new and exciting technology as well as the re-purposing of existing technology and we’re thrilled to be involved with Snake the Planet!” adds Emad Tahtouh, Finch’s Director of Creative Technology.
Concept and programming: MPU
Agency: Publicis Mojo, Sydney
Production: Finch
Director: Alexander Roberts
Creative Producers: Tim Buesing (Publicis Mojo), Emad Tahtouh (Finch)
2 Comments
i would pay .99 for that app
Alexander is a great guy with amazing ideas. Nice one mate.