STW digital business Alpha Salmon launches new digital agency Sweet Digital to Australasian SME clients lead by Peter Marks as business director

In response to rapid business growth, STW digital business, Alpha Salmon, has launched a new digital offering to capitalise on the growing needs of SME clients across Australasia – called Sweet Digital.

Australian-owned and operated, Sweet Digital will be a full service digital agency offering a comprehensive array of digital services to predominantly SME businesses. Sweet Digital will be led by Peter Marks (pictured left) formerly of M&C Saatchi Sydney and Batey in Singapore, who takes on the role of business director.

Says Kelvin Chang, co-founder of Alpha Salmon Australia: “With exponential digital growth expected in the SME market across the region we feel now is the perfect time to launch Sweet Digital. Sweet Digital will provide new SME clients with a competitive range of digital services and will be a key factor in driving new business growth in the region. It is the perfect addition to the Alpha Salmon family.

“Furthermore, we are delighted to welcome Peter Marks to the helm of Sweet Digital. With first class experience in both Australia and Singapore, Peter brings an ideal combination of specialist business skills and cross cultural experience to the table.” 

Chang adds: “His immediate priority is to launch the business and deliver outstanding results to a raft of new opportunities in the region.”

Sweet Digital will offer a full suite of digital services from website design and development to application development, social media strategies, e-commerce solutions as well as mobile solution consulting via fellow STW business, AppCast. The company will draw on the knowledge and experience built by over a decade as a leading digital ideas and development business in the group.

In its opening weeks of operation Sweet Digital hit the ground running undertaking projects for a variety of new and existing clients as well as establishing a dedicated team in Jakarta.

Says Marks: “Sweet Digital will leverage synergies throughout Australia and Asia delivering quality, cost effective and reliable digital services to its clients.

“The launch of Sweet Digital complements Alpha Salmon’s existing digital offering and will benefit our new business growth throughout the region. The team is looking to expand rapidly in the coming months.”