Studioki animates Melbourne production scene

New animation company Studioki today announced its debut into the Melbourne production scene. Studioki is the vision of three animation professionals – from far left: Steve Bristow, Rod Clifton and Christian Hart.

Bristow, recently back in his hometown of Melbourne after many years working abroad, is an award-winning animation producer and director, and has worked on animated commercials for clients across Asia, most recently for Indomie in Indonesia and Kraft in Malaysia.

Clifton, well-known veteran in Melbourne animation circles is ex-Animagrafx and other major Melbourne animation studios, and is the animator behind many of those cute Target commercials that have entertained Australian audiences for years.

Hart, formerly with Animagrafx, Iloura, and other Melbourne studios, with ten years at the keyboard has notched up hundreds of TV ads for well-known brands including Mazda, Village Cinemas and Melbourne Aquarium.

Studioki believes its niche in the crowded animation production marketplace is its core strength of character animation. “We have all been immersed in character animation throughout our careers”, said Bristow. “Character and story are our passion, and we all have our specialties – Rod can bring anything to life, Christian is a technical guru, and I’m a producer and director, so together we are the whole character animation package”.

The Studioki team’s experience includes TV commercials, Broadcast design, Web animations and TV series. All three are design graduates, so they have the design smarts as well.

Studioki is currently working on a series of short webisodes it plans to launch online, as well as banging the Studioki drum to get a foothold in the marketplace.

“We are most aware of the issues established studios face with shrinking budgets as adspend is spread over more and more media. So we are in a great position to start out lean, taking advantage of new technologies such as cloud computing to meet the demands of modern budget constraints, without compromising quality”, Bristow said.

Studioki can be reached via their website or can be contacted at info@studioki.com.au or by phone on (+61) 0423646611.