Strepsils and Lemsip form the ‘Online Pamperer’ to defeat Man-Flu in new campaign via Holler
Reckitt Benckiser has teamed two of its brands – Strepsils and Lemsip – to defeat ‘Man-Flu’, creating the ‘Online Pamperer’ via Holler, Sydney.
For men, the online campaign uses Facebook Connect to put their Facebook pic inside the interactive videos. ‘Flo’, the online pamperer, offers guys discounts off Strepsils and Lemsip at participating retailers.
Flo provides man-flu afflicted men with a 24/7 carer to tend to their every sickness need – while giving their long suffering partners a break.
Featuring over 40 minutes of interactive video, Flo can play your favourite music clips, take your temperature, make you some comfort food and much, much more.
The Flo scenes were directed by Adam Blaiklock via Flying Fish.
Agency: Holler Sydney
Creative Director: Richard Morgan
Copywriter: John Gault
Art Director: Ben Heath
Account Director: Louise Sheerin
Production Company: Flying Fish
Director: Adam Blaiklock
Executive Producer: Paul Friedmann
Client: Stuart Witherby, Christine Low, Michele Radinovic
5 Comments
This is gold. The old bird just danced to the Beastie Boys!
On ya Gaulty
Isn’t winter basically over?
Now isn’t that just a bit like a million other things I’ve seen before? Lame.
just as fun as getting sick.
it sucks.