Places left for APG’s Ideas Exchange in Melbourne this coming Thursday RSVP now

Australia’s Account Planning Group (APG) will be holding its Melbourne’s Ideas Exchange on March 31, featuring Trinity P3’s Darren Woolley and Anuj Mehra, JWT planner and a gold winner at last year’s APG awards.

Woolley will be discussing his view on the randomness of the marketing landscape; its fragmentation and specialisation, coupled with rigid and fragmented agency structures stifle creativity and ultimately let customers down. He’ll be encouraging all to share their views on if and why creative and innovative thinking is difficult in today’s organisations.

Mehra is set to provide insight into the thinking that won him a goldaward for his paper on ‘Democratising Literature’, for the MelbourneWriters’ Festival. The campaign’s ‘stories from every angle’ focused onencouraging people to discover more about a piece of writing or awriter that inspired them, and featured the much discussed ‘TweetWriter’, allowing Twitter users to see their tweets published as a book.

The Melbourne APG Exchange will be held at Richmond Public House from 6pm on March 31, RSVP’s go to Kate.