Starcom Brisbane boosts digital and performance media credentials with two senior appointments

Starcom Brisbane has bolstered its digital and performance media credentials with two new senior appointments.

Jan Reineke (far left) has been appointed to the role of digital business manager.  He comes to Starcom with more than 10 years in the media industry in roles spanning Germany, Australia and India. Reineke will be responsible for developing innovative digital and analytics solutions for Starcom’s clients. 

Aimee Farrall (above right) also joins the agency as client business manager to head the newly-created Performance Media division.  With more than 10 years’ experience in the media industry, she was most recently with Network Ten as Group Sales Manager. The Performance Media division specializes in the development and implementation of direct response campaigns using bespoke software. 

Says Starcom Brisbane general manager Caleb Watson: “Further strengthening our digital and performance media across the agency is vital for our clients and these new hires will boost our credibility in this space even further. Both Jan and Aimee come to Starcom with a wealth of experience and we believe they will be instrumental in driving our agency forward. We are excited to be kicking off 2012 with them on board.”

Both positions will report directly to managing director, Suncorp Group Mark Power and are effective immediately.