Star City rebrands as The Star backed by print and outdoor campaign created by The Monkeys
September 19 2011, 8:07 am | | 17 Comments
Star City in Sydney has rebranded as The Star backed by a ‘There will be stories’ print and outdoor campaign created by The Monkeys.
17 Comments
These are great
=D i like it.
No they aren’t.
Yes, there will be stories, all tragedies, we reckon.
The Star, you can put lipstick on a pig, rebrand, redesign, deodorise and reopen, but it’s still Star City, not Le Grand Casino de Monte Carlo.
Which Monkey thought that putting Molly Meldrum and some Chinese guy with a ton of make-up in the frame was going to be a sales pitch for the joint?
In the end, it’s in Pyrmont, and really hot women in bikinis will not be going there to get covered in soap suds, unless they’re paid to do so, and those girls will go anywhere if your card is platinum, or black.
Are these pitching to investors or punters?
.
I agree with someone else and Bob – the suds are reminiscent of a night ARQ (or was it at Molly’s place?)
Sorry, but these are a gamble and they don’t pay off.
There will be apartments for sale
am i missing something. he ads are crap. the casino is a turd.
There will be…. insert word here.
Come on guys.
Oldest pitch trick in the book.
There will be shit
Of course these guys are going to rehash old ideas.
After all, the saying is ‘monkey see, monkey do’
When did 3DM go corporate and become The Monkeys?
looks more like an 80’s Campari campaign than a new exciting entertainment hub
where’s the credits?
@ Did I miss the Announcement
I’ve deduced that they are still known as 3DM, but still use the name The Monkeys for the work that would sully their main brand. Like this campaign.
They’re very smart people you know.
No, 10:15 The Monkeys is their official name. Go to their website. So I ask again – when did they rebrand, and why?
They rebranded to Monkeys after winning business with Diageo, you can’t work for a big alcohol brand and have drunk anywhere in your name.