Spotlight on Woman Directors: Madeline Kelly
As part of a regular series with Free The Bid Australia, Campaign Brief shines the spotlight on top female commercials directors in Australia and New Zealand…
Madeleine Kelly is a director at Playground Films.
Three best spots:
2. Toni and Guy
Madeline is a Sydney based director, whose body of work reflects that of a filmmaker with an acute sensitivity to the human experience. Her multi-award-winning and debut LGBT short film, Nineteen (2015) paved the way for an impressive body of commercial work which has taken her internationally to Uganda, LA and NYC. Always striving to inject meaning into her work, she pushes for ethnic, gender and sexual diversity both on and off the screen. Between projects, she’s currently finishing off a documentary about dance therapy to support recovering addicts, while also developing her first feature script.
Says Madeline: “To me, being a filmmaker is an incredibly humbling and constantly evolving experience, both professionally and personally. Having always searched for stories that unlock empathy, my work has inspired me to draw attention to the voices often ignored or misheard by society. From scripted drama, absurd comedy or documentary my approach favours story above all else and it is key for me to find the truth and authenticity in the performances. Film is one of the most powerful tools to influence and empower people and I feel honoured that I am able to develop my craft of filmmaking each day with an incredible team of creatives both in Australia and abroad.”
Contact producer Brynn Fulcher on brynn@playgroundfilms.com.au.
Since launching a year ago, Free The Bid has 200 Australian Women Directors on its searchable database. Free The Bid now has over 20 major agencies that use the database to find the right director for each of their projects and have committed to putting one female director in the mix for every job.
2 Comments
Go Maddy! Talented girl, you.
So good.