Spotlight on Female Directors: Jasmin Tarasin
As part of a regular series with Free The Bid Australia, Campaign Brief shines the spotlight on top female commercials directors in Australia and New Zealand…
Jasmin Tarasin is a director at PHOTOPLAY.
Three best spots:
1. Carefree
2. Nestle
3. Westfield
Jasmin Tarasin is an award-winning film director whose work spans long-form narrative, documentary, fashion, art installation and commercial content. With this unique skillset, Jasmin bridges disciplines to reveal truth and beauty in everyday life. Her work is characterised by a raw, stripped back, cinematic quality and a desire to uncover the inner-workings of the human experience.
Jasmin has a distinct voice, as both an artist and film director, equally comfortable directing commercials as she is creating interactive artworks and installations.
She has worked for fifteen years in the commercial world for clients including Nestle, Carefree, Woolworths, BOQ, Dove, Pantene, and Westfield and just recently was voted one of the top 5 commercial directors worldwide on AdForum.
Says Jasmin: “In all my work, I like to be able to make a human connection, make people feel, think and question. I strive to create films that are visually rich and engaging – something that stands out upon first viewing and encourages multiple revisits. I seek to find the part of an idea that speaks to me personally as I believe the best journey I can invite an audience on is one that we can share together. On that note, I love to collaborate with like-minded people, it’s an amazing industry to be part of and I’m truly lucky to be able to create work that connects, challenges and inspires others. “
Contact EP Oliver Lawrance on oliver@photoplay.co.
Since launching a year ago, Free The Bid has 200 Australian Women Directors on its searchable database. Free The Bid now has over 20 major agencies that use the database to find the right director for each of their projects and have committed to putting one female director in the mix for every job.