Spirit of Tasmania launches ‘Ticket to Adventure’ campaign via Sputnik and Popcorn Creative

Spirit of Tasmania launched their ‘Ticket to Adventure’ Competition campaign over the weekend, with the objective of enticing customers to book a trip by giving them a chance to win from a fantastic prize pool.

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The integrated campaign will feature across TV, radio, print and online.

The creative idea was developed by Sputnik Agency, and the TV component of the campaign was executed by Popcorn Creative in Melbourne. The campaign played on the theme of ‘adventure’, and Popcorn effectively incorporated this into their execution of the commercial.

Creative for the TVC was developed using the combination of a concept from Sputnik, moving footage of the ship, still images of the prizes and Spirit of Tasmania’s recognisable branding.

Says Sputnik account director, Kristi Kennedy: “Popcorn was very professional, with quick turnaround times which was always greatly appreciated by the agency.”

A relatively young player in the boutique agency space, Popcorn Creative has traditionally worked in broadcast design with the creation of titles/idents for content producers and TV stations, but the nature of their high quality work has led to the natural progression of their service offering into the TVC space.

Says Popcorn creative director, Matthew Packwood: “I welcome the diversification into TVC’s because it allows me to work more closely across the entire creative process and gives us an opportunity to showcase our talents on a new platform.”