Spikes Asia: JWT Melbourne takes out Direct Grand Prix for Melbourne Writers Festival ‘Wi-Fiction’; four Gold Spikes to Australia

Australian agencies dominated the Direct category at Spikes Asia, led by JWT Melbourne, which won the Grand Prix for the Melbourne Writers’ Festival ‘Wi-Fiction’ campaign.

The same campaign won two Yellow Pencils at D&AD back in April.

Of the six Gold Spikes awarded on the night, four went to Australian agencies. DDB Group Melbourne won two Gold Spikes for Parkinsons Victoria ‘A message from Jennifer’; GPY&R Melbourne scored Gold for Defence Force Recruiting ‘Mobile Medic’; and Whybin\TBWA Sydney won Gold for MJ Bale ‘Grazed on Greatnesss’.

Of the 11 Silver Spikes awarded, three went to Australia: Whybin\TBWA Sydney won Silver for MJ Bale ‘Grazed on Greatness’; 303 Lowe Sydney/Perth won for Ikea Catalogue ‘Rent’; and GPY&R Melbourne won Silver for Australian Defense Force ‘Mobile Medic’.

Of the 10 Bronze Spikes awarded, five went to Australia: Whybin\TBWA Sydney won three Bronze  – one for MJ Bale ‘Grazed on Greatness’, one for NRMA ‘Bus Shelter’ and one for NRMA ‘Car Creation’; while Leo Burnett Melbourne won two Bronze  – one for Giant ‘Everyday Rider Sponsorships’, the other for Art Centre Melbourne ‘Box of Curiosities.