Spending too much time with the wife? Men warned in new ‘stay a little longer’ print campaign for Carlton MID via Clemenger BBDO, Melbourne
November 24 2011, 8:34 am | | 37 Comments
The “Spending too much time with your wife” print campaign is the latest work from Carlton MID’s long running Stay a Little Longer campaign, via Clemenger BBDO, Melbourne.
The Stay a Little Longer work has always encouraged men, who are the age of kids, mortgages and work stress, to spend a little more time with their mates at the pub drinking Carlton MID. This campaign simply highlights the dangers of not adhering to this advice.
The main danger, that is particularly horrific, is that you will end up not only dressing like your wife but also looking like her.
37 Comments
Very nice. A print campaign that doesn’t just look good, it has a real idea and a strategy behind it. Rare as hen’s teeth.
Nice ad. Singular.
This is really nice stuff.
Good one boys. On fire!
Quite simply, brilliant.
So what if it’s essentially the same ad repeated many times. It’s a rich vein. Clearly somebody at Clems stumbled upon a funny picture book and is entertaining us with its contents.
Great idea. First one is the best execution.
Love it.
For once, a proper campaign with a strategy and a nice execution.
Well done all involved, client and agency side.
Feels familiar but nice and same execution 3 times, but nice.
Very nice campaign indeed.
Shame the product is so unimaginatively named and packaged, though.
Not the ‘same execution 3 times’, any more than famous long-running campaigns for brands such as Heineken, Stella Artois or Guinness – which have been driven by a key headline/thought, with slight variations in execution each time.
love it
Quite old fashioned- which is why I love it so much. Great, a simple print campaign. Please tell me there isn’t a Facebook page or online game or interactive competition to get you to upload photos of how much you and your wife look alike and I’ll love it even more.
Best Beer Print in ages.
Really good stuff. Blokes will love this.
I like them and so does my wife.
First one’s great, simple idea, I’m sure pedigree chum did a similar thing with pet owners but hey all our work gets compared with something so well done guys nice, and will work well.
Good appropriating of content from awkwardfamilyphotos.com
Genuinely.
Does this mean when I get married, all I can drink is mid or light strength?
At least I’ll get to wear matching outfits. Can’t wait to get my sailor on.
Great insight.
NOT SPENDING ENOUGH TIME AT THE PUB? would work better for me. But what would I know?
It’s ok.
It is very old school and not very nice to women, but so is the brand. And so is Fosters for that matter.
I’m interested in something.
If I write a comment that does less than heap praise on everything Clemenger, would it get posted???
As an experiment I’m going to write one that suggests not everything from Clems redefines advertising.
If you see it under this post I’m wrong, if not the blog is edited to favour a certain agencies work.
Read on.
This theme that repeats itself again and again with local beer advertising must be tapping into a very real truth about Australian culture.
How many times have we seen beer brands from across the spectrum make thinly veiled and sometimes far more than implied warnings to their male consumers that unless they drink their brew they risk becoming effeminate at best and possibly even gay, presumably for them at worst.
Is there that much homophobia floating around, or is it that femininity and homosexuality in general are so completely feared among the male populace that they can be easily convinced to take their dose of ale as an antidote, and of course to prove their manhood.
I had no idea that Australian masculinity was at such risk, so very fragile, but you know what they say about the macho and the queen being two sides of the same coin.
I guess the marketers must really know their consumers, and how to scare them into drinking their particular pint of piss.
great production!
same idea three times…blah blah blah…headline shoulda been different…blah blah blah…art director found a book of funny shots…blah blah blah…
cut the crap. it’s a really good idea and you all know it. stop searching for ways to say otherwise.
I like the insight.TV would have been nice.
Still love the line stay a little longer, glad they haven’t ditched that idea.
@curious. If there was a conspiracy your original post wouldn’t get posted. Besides CLEMENGER usually gets a beating on this bLog given the slightest chance.
Try’s hard, but poorly executed.
Credits??
Sexism is the same vintage as the shots.
It’s the same ad done three times.
For those who keep insisting this is ‘the same ad done three times’, it might be worth studying your advertising history.
An excellent example would be the legendary ‘You don’t have to be Jewish to love Levy’s’ campaign, from the early days of Doyle Dane Bernbach.
This was a long-running campaign where in each execution, the type/text/art direction stayed the same, while the only change was the picture of a happy (usually non-Jewish) consumer enjoying the product.
http://www.adslogans.co.uk/hof/ad_levys.html
Because a campaign isn’t he same ad done three times, it’s the same thing said in a different, engaging and interesting way numerous times for the same brand.
Study that.
Brilliant. I know what i’ll be drinking this summer.
The Carlton Midstrength campaign is one of the more enduring campaigns going round with an almost bottomless pit of possible executions against the strategy. Great line. Great insight. Who came up with it in the first place?
Inspired from “Barefoot in the Park”, 1967, starring Robert Redford and Jane Fonda.
http://www.youtube.com/watch?v=eEICiN9JgO0&feature=youtu.be&t=2m10s