“So, where were we?” Veksner resurrects Scamp
Scamp, the advertising blog run by Australian-based creative Simon Veksner – formerly the No.1 ad blog in the UK and one of the most-visited advertising websites in the world – is re-starting after a 2-year hiatus.
Launched in 2006, Scamp was the first advertising blog to be written by a creative, and its witty commentary on the latest ads and advertising trends, plus a regular series of ‘Tips For Young Creatives’, made it a must-read for the creative community in the UK, and highly popular worldwide.
The ‘Tips’ section of the Scamp website was turned into a successful book, called ‘How To Make It As An Advertising Creative’, but Veksner shuttered the blog in 2010.
“There was a conflict between writing a feisty ad blog, and working as a creative director in a big agency,” Veksner (left) explained to Campaign Brief.
“But now that I have set myself up as a creative independent I can speak with the independent voice that a good ad blog requires. Having said that, I am not going to be writing daily news and gossip this time around, but will be aiming for a more in-depth, once-a-week post – of dubious usefulness – every Monday.”
Veksner left the deputy ECD role at DDB Sydney earlier this year, having moved to Sydney after a 4-year stint at BBH London.
4 Comments
Look forward to a weekly dose of Scamp, and congrats on the new venture Simon.
Great to see a creative doing his own thing, anything that gathers community, followers, subscribers is a good thing… and potentially a lucrative thing in the future.
I’d be registering your own url, move it over to the WordPress platform and bring this thing up to 2.0 mate… stuff has changed since 2006.
Awesome!
Nice work Veks, looking forward to it!