Smooth FM brings everyone ‘Together in Music’ for Mardi Gras in OOH campaign via The Hallway

CB Exclusive: Fresh off the launch of its new brand platform via The Hallway, Smooth FM has created bespoke Out of Home work to celebrate Mardi Gras and the unifying power of Smooth FM’s music.

Adam Johnson, Chief Growth Officer NOVA Entertainment says that when The Hallway brought us these ads we had to run them: “They are a brilliant articulation of the brand proposition ‘Together in Music’ and we hope they help bring a little extra joy to a wonderful cultural moment.”

Says Dan Saunders, Creative Director, The Hallway: “There’s no greater expression of unity (or the power of an anthem) in the Sydney calendar than Mardi Gras, and in the spirit of being ‘Together in Music’ it seemed like a great opportunity for Smooth FM to celebrate alongside the city this weekend.”