Smart thinking wins Commercial Radio challenge
October 18 2010, 7:29 pm | | 1 Comment
For Commercial Radio Australia’s 2010 National Radio Conference, a tough new creative competition was launched, as reported by CB in late August.
The challenge? Agencies all over Australia were asked to create an innovative strategy that could relaunch Radio in the modern media landscape.
SMART Melbourne emerged clear winner of ‘The Pitch’, held at Crown Palladium on Friday afternoon, hosted by Jono Coleman. Copywriter Tristan Graham and art director Cam Diamond won by audience vote after presenting their strategy to relaunch Radio in the modern media landscape.
1 Comment
Hope it went well.