SKYN Condoms launches sexy promotion with Spotify via digital communications agency Rodeo

Digital communications agency Rodeo is behind a digital campaign to promote SKYN Condoms, partnering with Spotify to create the ultimate ‘sexy songs’ playlist.

Stemming from the insight that music gets people in the mood and bedroom boogie is better with a soundtrack, the ‘SKYN the Mix’ campaign invites users to vote on their favourite sexy songs. It provides a platform for fans to have fun making a sexy playlist to share with their friends, or an intimate mix for that special someone – a modern day mixtape.

Click here to visit the website and promotion.

Rodeo was appointed digital agency for SKYN’s parent company Ansell in August, and devised SKYN the Mix to help communicate with the target market in a fun, relaxed environment. Sexy song votes are shared on Facebook and feed into Spotify, where the SKYN the Mix playlist will be available for all users at completion of the competition.

Says Nicole Hillier sales & marketing director Ansell/SKYN: “The SKYN the Mix campaign allows consumers to engage with the SKYN brand in a relaxed environment. Importantly, the music context and partnership with Spotify makes it easy for our audience to share the campaign through social channels and associate the brand with something they love, music.”

Says Aaron Tobin, general manager of Rodeo: “SKYN the Mix is a fun, light-hearted way for people to engage with a product that is still considered fairly taboo. It allows people to be cheeky and adventurous, without feeling embarrassed, by tapping into the popular pastime of making and mixing music.”

Rodeo built the SKYN the Mix microsite, developed Facebook integration and secured the media partnership with Spotify to roll out the campaign.