Sigma Healthcare appoints Green Hat as its new B2B marketing agency of record

Sigma Healthcare, has appointed Australian B2B marketing agency Green Hat as its agency on record, to spearhead its strategy, planning and marketing activities.

The new partnership will support Sigma Healthcare to continue to build on its promise to help pharmacy owners run better businesses.

Green Hat’s blue-chip client portfolio includes USG Boral, Leaseplan, Knight Frank, DXC, Nestle Professional among others.

Sigma Healthcare is an Australian full line wholesale and distribution business to community and hospital pharmacy. Sigma has Australia’s largest pharmacy network including well-known pharmacy brands Amcal+, Guardian, Chemist King, Discount Drug Store, Pharmasave and new brand Wholelife, Australia’s first pharmacy retailer with a holistic approach to health and well-being.

Says Andrew Haussegger, CEO at Green Hat: “Green Hat is excited about working with Sigma Healthcare. Our deep expertise in the B2B space aligns perfectly with Sigma’s goals and we look forward to helping them make their pharmacy customer’s better businesses.”

Says Jeff Sells, executive general manager, retail pharmacy, Sigma: “We are very pleased to be partnering up with Green Hat. We believe Green Hat’s strength and knowledge in sales and marketing will assist us in building on our industry-leading holistic solutions for all pharmacy owners and really defining the challenges and needs of pharmacy owners in today’s competitive market.”