Senior planner Jonas Katzellenbourg promoted to planning head at newrepublique, Sydney

Jonas Katzellenbourg, previously a senior planner with Sydney-based newrepublique, has been promoted to planning head, where he will lead client brand and strategic planning into the digital space.

Katzellenbourg’s background has had a strong focus on global campaigns, with a specialty in articulating a brand’s legacy in different cultural environments. As such, he has developed a niche in the high end market, and in paricular, developing mass market products through the line, having worked with brands such as Veuve Clicquot, AirArena, Kazaa, Deals Australia, American Express and Volvo.

Says Katzellenbourg: “I knew joining newrepublique would be an exciting career opportunity and it has been very rewarding to date. Planning for such a diverse range of high profile clients has been a great way for me to apply my existing knowledge and combine this with new unqiue tools and process of newrepublique.”

Says newrepublique representative, Nima Yassini: “Jonas has a deep understanding of newrepublique’s bespoke strategic planning products, and he has delivered some outstanding results for our blue chip clients such Zurich, University of Western Sydney and the City of Sydney. He lives and breaths the newrepublique brand values, and this, backed by an impressive international body of work connecting brand with digital, made him unquestionably the right person for the job.

I feel that our clients and potential clients will truly benefit from having Jonas at the forefront of their strategic planning in the digital age.”